I've embarked on a journey of managing a few AirBnB's since the 'sharing economy' is part of digital that I'm involved with on a day to day basis.
AirBnB's enjoyed a huge run the past 5 years, but I fear Booking.com is coming back with a vengeance.
Booking.com is outperforming AirBnB on most of the properties we have dual listings on.
I believe this is due to how much weight AirBnB gives to reviews in their algorithms.
Somehow slightly negative reviews don't impact hosts as much on Booking.com as on
The alternative explanation is that the sheer volume of traffic on Booking.com is just much higher as they have been around much longer.
I guess it's a matter of not putting all of your eggs 'inn' one basket. Forgive me, it's Easter break and the puns are running wild…
Hit me up with your thoughts…